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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

May 13, 2021

In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts.

In today’s episode, I’m talking with Miruna Dragomir, Head of Marketing for Planable. Miruna takes us behind the...


Apr 29, 2021

If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key.

In this episode, we go through the steps you need to take to establish the brand you want to have. From...


Apr 15, 2021

There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability?  

In today’s episode, I speak with...


Mar 18, 2021

This episode is the second part of my interview with Oliver Šimko.

Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc.

Given its effectiveness and the...


Mar 4, 2021

Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies.

 

When done right, it can lead to engaging and effective solutions in a multitude of...