Dec 21, 2017
In this episode, I walk you through the steps you need to take to find your “why” statement or your brand purpose. Every organization needs an internal motto that moves staff and inspire audiences. I share with you an exercise to find your "why".
Dec 15, 2017
In this episode, Dave Kelly an accomplished actor, MC, a gifted storyteller and an excellent interviewer with over 23,000 interviews shares his tips on how to tell your story in a way that is interesting and engaging to your audience.
Dec 7, 2017
In this episode, I talk about why it’s so important to answer the question “What business are you really in?”. It’s a simple question that almost seems absurd to ask. After all, it’s obvious what business you’re in, right? Tune in to find out.
Nov 29, 2017
Jeff Dyer, past Executive Director of Accessible Housing and current Chief Executive Officer of the Boys and Girls Club of Calgary, talks about his experience through the rebrand of Accessible Housing and the results the rebrand process provided.
Nov 23, 2017
In this episode, James Boettcher, owner and Chief Idea Officer of FIASCO Gelato tells the story of how at age 25 and with $1,800 to his name, he purchased a very small FIASCO Gelato scoop shop. Ten years later, FIASCO Gelato is a Profit 500 company, one of Canada’s fastest growing manufacturer and a beloved brand...