Nov 29, 2017
Jeff Dyer, past Executive Director of Accessible Housing and current Chief Executive Officer of the Boys and Girls Club of Calgary, talks about his experience through the rebrand of Accessible Housing and the results the rebrand process provided.
Nov 23, 2017
In this episode, James Boettcher, owner and Chief Idea Officer of FIASCO Gelato tells the story of how at age 25 and with $1,800 to his name, he purchased a very small FIASCO Gelato scoop shop. Ten years later, FIASCO Gelato is a Profit 500 company, one of Canada’s fastest growing manufacturer and a beloved brand...
Nov 16, 2017
Have you heard people say, "Your brand is not your logo"? They are right, but if your brand is not your logo, what is it exactly? In this episode, I'll walk you through the five main elements of a brand. These are the foundational pieces to build a brand.
Nov 8, 2017
In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.
Nov 7, 2017
In this episode, we talk to Mathew Stone, Co-founder of Stone-Olafson. Mathew walks us through the importance of research to establish solid brand strategies and how anyone, regardless of budget, can get and use good research information.