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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Dec 21, 2017

In this episode, I walk you through the steps you need to take to find your “why” statement or your brand purpose. Every organization needs an internal motto that moves staff and inspire audiences. I share with you an exercise to find your "why".


Dec 15, 2017

In this episode, Dave Kelly an accomplished actor, MC, a gifted storyteller and an excellent interviewer with over 23,000 interviews shares his tips on how to tell your story in a way that is interesting and engaging to your audience.


Dec 7, 2017

In this episode, I talk about why it’s so important to answer the question “What business are you really in?”. It’s a simple question that almost seems absurd to ask. After all, it’s obvious what business you’re in, right? Tune in to find out.