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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Feb 22, 2018

In this episode, I interview Joseph Potts and Ed Mrozek directors at the Bow Valley SPCA. Neither has a background in marketing or branding but after implementing some fundamental concepts are seeing amazing results. Find out how they did it.


Feb 15, 2018

This is part two of my conversation with Ray DePaul, Director of the Institute for Innovation and Entrepreneurship at Mount Royal University. In this second part of my conversation with Ray we discuss how purpose is the new form of disruption.


Feb 8, 2018

This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray now teaches and help guide entrepreneurs.


Feb 1, 2018

In this episode, you’ll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. Josh shares with us examples of how organizations attract and connect with audiences through the use of quizzes.