Jun 28, 2018
Die-hard fans are the stuff most brands dream of. In today’s episode, we talk to Ryan Popowich, Director of Marketing and Promotions for the Calgary Flames, Hitmen, Stampeders and Roughnecks on what it takes to meet the expectations of loyal fans.
Jun 21, 2018
A brand is the result of the actions and behaviours of everyone who forms part of that brand. The big question, and one of the biggest challenges every brand faces is just how to instil the right behaviours, the right set of values to live by.
Jun 14, 2018
In today’s episode we tackle the questions of; What is the role of businesses in shaping our future? What is the value of brand and how can brand help business stay focused while being able to adapt and continue to be relevant and meaningful.
Jun 7, 2018
We know we have a good product but how do we convince our audience to buy from us or donate to our cause? In this episode, I go into detail about what are the main factors that influence the buying process and how you can use them to achieve our goals.