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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Aug 30, 2018

Branding is how you shape your identity and attract customers. In this episode, Dr. Hancock, an international expert in brand storytelling, provides great examples of how brands effectively shape an identity to tell stories that attract and retain customers.


Aug 23, 2018

Most leaders are pulled in a million directions so you have to be diligent of where to spend your time and resources. In this episode, I explain why it’s important to have a defined brand and give you three key steps to define and bring your brand to life.


Aug 16, 2018

Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success.


Aug 9, 2018

Whether the harassment accusation was done internally, or you find out because it's all over social media, how should you handle this situation? What are you legally obligated to do and what should you do to mitigate the brand and reputational damage?


Aug 2, 2018

Workplace harassment is one of those areas we tend to not be well prepared for it and have preventive measures to help avoid it. In this episode hear from Pr, HR, Brand and Legal experts how to prevent workplace harassment.