May 16, 2019
Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires. In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft...
May 2, 2019
In this episode I’m talking to Barry Enderwick, who helped shape the Netflix brand in its early days. We discuss how Netflix has been able to continuously change and adapt, staying on top of its game and how you can do so as well.