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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

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  2. 2019
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69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho

Oct 17, 2019

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it...

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68 - Part 3 of 3: Airbnb's powerful culture and how you can do it too - with Douglas Atkin

Oct 3, 2019

This is the third and final episode of a three-part series where we go deeper on how to define and operationalize your purpose and core values and how to create and nourish the right culture.

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