Dec 20, 2020
2020 was quite the year and as much as we’re all looking forward to putting it behind us, what are some learnings and insights we can take away from this crazy year that could be helpful in the future?
2020 impacted brands around the globe. While many brands and industries suffered significantly, with some not...
Nov 26, 2020
Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to persuade your audience to choose you.
In this episode, I speak with...
Nov 12, 2020
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis.
Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and...
Oct 29, 2020
In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc.
Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies.
This...
Jun 29, 2020
By all measures, Hot Wheels is a brand success story. It’s sold in over 150 countries, has universal brand awareness and it's the best selling toy in the world. But the question is, how can the brand continue to be as iconic for the next 50 years as it was for the first 50? In a digital world of mobile phones and...