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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Mar 20, 2020

I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now.

Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit.

Today's episode is an encore episode first launched in March 2018. Although the examples shared are quite different in...


Mar 8, 2020

In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clarity on who they are and attract the right audience and talent.