Apr 30, 2020
An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment.
How do you build the right...
Apr 19, 2020
So, we’re still in the midst of the pandemic, and brands are trying to figure out what to do.
By now most organizations have cut costs and are actively looking for financial support. But now it’s important for brands to go beyond reacting to the challenges and look for opportunities.
There are many examples of...
Apr 10, 2020
In this episode, I speak with David Lemley, president and chief strategist of Retail Vodoo, about the main external challenges brands face in their pursuit to stand out in overcrowded markets and how to overcome these challenges.
Learning to navigate external challenges is critical to success. Just as important, but...
Apr 8, 2020
The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”.
Like me, you’ve probably received emails from every organization you ever engaged with. Although I don’t think that’s the...