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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Feb 18, 2021

We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone.

But as our own experience shows us logic, data, or rational arguments alone don’t cut it. If it did, we would all eat...


Feb 4, 2021

Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands?