Mar 29, 2018
Packaging must be a reflection of your brand and it can elevate or underwhelm your it. In this episode, you’ll listen from Evelio Mattos, one of the world’s top package designers on how important it is to get it right.
Mar 22, 2018
Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they built an iconic brand from the inside out.
Mar 15, 2018
Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it.
Mar 8, 2018
Crisis can hit any moment, a natural or man-made "disaster", lash back in social media or cyber attack. Scott Crockatt, the Director of Marketing and Communications at the Calgary Chamber of Commerce, tells us how to prepare and face a crisis.
Mar 1, 2018
"If it ain't broken don't fix it" may be one of the most dangerous sayings when it comes to branding. Most wait to rebrand when things are not going well. David Lui, VP of Marketing for Mark's tells us why he decided to rebrand and why you should too.