Feb 4, 2021
Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands?
Nov 12, 2020
In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis.
Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and...
Nov 14, 2019
In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the brand. McDonald’s train them in how to become a successful operator...
Nov 2, 2019
According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity...